/* ============================================================
   TAMIR KFIR — Engineering Better Movement
   Design system inspired by landonorris.com aesthetics:
   bone/khaki ↔ deep olive themes · volt accent · serif×grotesk
   ============================================================ */

/* ---------- fonts ---------- */
@font-face{
  font-family:"Fraunces";
  src:url("../fonts/fraunces.woff2") format("woff2");
  font-weight:100 900;font-style:normal;font-display:swap;
}
@font-face{
  font-family:"Fraunces";
  src:url("../fonts/fraunces-italic.woff2") format("woff2");
  font-weight:100 900;font-style:italic;font-display:swap;
}
@font-face{
  font-family:"Archivo";
  src:url("../fonts/archivo.woff2") format("woff2");
  font-weight:100 900;font-stretch:62% 125%;font-style:normal;font-display:swap;
}

/* ---------- tokens ---------- */
:root{
  --bone:#ECEAE1;
  --bone-2:#E2DFD3;
  --stone:#C7C3B2;
  --olive:#262A1F;
  --deep:#15170F;
  --ink:#1E2018;
  --volt:#00FFFF;
  --volt-deep:#009E9E;
  --violet:#7B6CFF;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Archivo",-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;
  --gutter:clamp(20px,4.5vw,76px);
  --hdr-h:84px;
  --ease:cubic-bezier(.65,.05,0,1);
  --ease-soft:cubic-bezier(.25,.1,.25,1);
}

/* theme palettes — body[data-theme] drives everything */
body[data-theme="light"]{--bg:var(--bone);--fg:var(--ink);--muted:rgba(30,32,24,.62);--line:rgba(30,32,24,.16);--card:rgba(30,32,24,.04);--accent:var(--volt-deep);}
body[data-theme="stone"]{--bg:var(--stone);--fg:var(--ink);--muted:rgba(30,32,24,.66);--line:rgba(30,32,24,.2);--card:rgba(30,32,24,.05);--accent:var(--volt-deep);}
body[data-theme="dark"]{--bg:var(--olive);--fg:var(--bone);--muted:rgba(236,234,225,.6);--line:rgba(236,234,225,.16);--card:rgba(236,234,225,.05);--accent:var(--volt);}
body[data-theme="deep"]{--bg:var(--deep);--fg:var(--bone);--muted:rgba(236,234,225,.55);--line:rgba(236,234,225,.14);--card:rgba(236,234,225,.045);--accent:var(--volt);}

/* ---------- base ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:auto}
html,body{width:100%}
html{overflow-x:clip}
@supports not (overflow:clip){html,body{overflow-x:hidden}}
body{
  font-family:var(--sans);
  font-size:16px;line-height:1.6;
  background:var(--bg);color:var(--fg);
  transition:background-color .8s var(--ease-soft),color .8s var(--ease-soft);
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:clip;
}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
em{font-style:normal}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
.gutter{padding-left:var(--gutter);padding-right:var(--gutter)}
::selection{background:var(--volt);color:var(--ink)}

/* film grain */
.grain{
  position:fixed;inset:-40px;z-index:2000;pointer-events:none;
  background:url("../img/noise.png") repeat;background-size:132px;
  opacity:.055;mix-blend-mode:overlay;
  animation:grain 1.1s steps(6) infinite;
}
@keyframes grain{
  0%{transform:translate(0,0)}20%{transform:translate(-14px,8px)}40%{transform:translate(10px,-12px)}
  60%{transform:translate(-8px,-6px)}80%{transform:translate(12px,10px)}100%{transform:translate(0,0)}
}

/* custom cursor (fine pointers only) */
.cursor{display:none}
@media (pointer:fine){
  .cursor{
    display:block;position:fixed;top:0;left:0;z-index:3000;pointer-events:none;
    width:10px;height:10px;border-radius:50%;
    background:var(--volt);mix-blend-mode:difference;
    transform:translate(-50%,-50%);
    transition:width .25s var(--ease-soft),height .25s var(--ease-soft),opacity .25s;
    opacity:0;
  }
  body.cur-on .cursor{opacity:1}
  .cursor.is-hover{width:44px;height:44px}
}

/* ---------- logo system: masked tint + chrome sheen ---------- */
.logo-tint{
  display:block;background-color:currentColor;
  -webkit-mask:url("../img/logo-tk-mask.png") center/contain no-repeat;
  mask:url("../img/logo-tk-mask.png") center/contain no-repeat;
}
.sheen{
  position:absolute;inset:0;pointer-events:none;
  -webkit-mask:url("../img/logo-tk-mask.png") center/contain no-repeat;
  mask:url("../img/logo-tk-mask.png") center/contain no-repeat;
  background:linear-gradient(108deg,transparent 38%,rgba(255,255,255,.55) 47%,rgba(0,255,255,.85) 52%,rgba(255,255,255,.4) 57%,transparent 66%);
  background-size:300% 100%;background-repeat:no-repeat;
  animation:sheen 5.6s cubic-bezier(.55,.1,.3,1) infinite;
}
.sheen--slow{animation-duration:8.5s}
@keyframes sheen{
  0%{background-position:140% 0}
  32%{background-position:-45% 0}
  100%{background-position:-45% 0}
}
.hero__ghost{
  position:absolute;right:-3vw;top:13vh;
  width:min(44vw,720px);
  opacity:.34;mix-blend-mode:screen;
  pointer-events:none;
}
.hero__ghost img{width:100%;height:auto;display:block}
.sheen--ghost-a{animation-duration:7s}
.sheen--ghost-b{
  animation-duration:11s;animation-delay:3.2s;
  background:linear-gradient(108deg,transparent 40%,rgba(0,255,255,.9) 50%,rgba(123,190,255,.65) 55%,transparent 64%);
  background-size:300% 100%;background-repeat:no-repeat;
}
body.no-motion .sheen{animation:none;background:none}

/* ---------- typography helpers ---------- */
.serif-i{font-family:var(--serif);font-style:italic;font-weight:340;letter-spacing:-.01em}
.eyebrow{
  font-size:.72rem;font-weight:640;letter-spacing:.22em;text-transform:uppercase;
  color:var(--muted);display:flex;align-items:center;gap:.75em;
}
.eyebrow::before{content:"";width:34px;height:1px;background:var(--accent);flex:none}
h2{
  font-family:var(--sans);font-weight:790;font-stretch:112%;
  font-size:clamp(2rem,5vw,4.1rem);line-height:1.02;
  letter-spacing:-.015em;text-transform:uppercase;
  margin:.55em 0 .4em;
}
h2 .serif-i{font-weight:330;text-transform:none;font-size:1.04em}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  padding:1.05em 1.9em;border-radius:999px;
  font-size:.8rem;font-weight:680;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid transparent;position:relative;overflow:hidden;
  transition:transform .3s var(--ease-soft),background-color .3s,color .3s,border-color .3s;
  will-change:transform;
}
.btn__t{position:relative;z-index:1}
.btn--volt{background:var(--volt);color:#06201F;box-shadow:0 10px 34px -12px rgba(0,255,255,.55)}
.btn--volt:hover{background:#66FFFF}
.btn--ghost{border-color:var(--line);color:var(--fg);backdrop-filter:blur(6px)}
.btn--ghost:hover{border-color:var(--fg)}
.btn--dark{background:var(--ink);color:var(--bone)}
.btn--dark:hover{background:#000}
.btn--ink{background:#06201F;color:var(--volt)}
.btn--big{padding:1.35em 2.6em;font-size:.92rem}
.linkline{
  display:inline-flex;gap:.5em;align-items:baseline;
  font-size:.78rem;font-weight:660;letter-spacing:.16em;text-transform:uppercase;
  border-bottom:1px solid var(--line);padding-bottom:.45em;
  transition:border-color .3s,color .3s;
}
.linkline:hover{border-color:var(--accent);color:var(--accent)}
.linkline i{font-style:normal;transition:transform .3s var(--ease-soft)}
.linkline:hover i{transform:translate(3px,2px)}

/* ============================================================
   PRELOADER
============================================================ */
.pre{
  position:fixed;inset:0;z-index:4000;
  background:var(--deep);color:var(--bone);
  display:flex;align-items:center;justify-content:center;
}
.pre__inner{display:flex;flex-direction:column;align-items:center;gap:18px;transform:translateY(6px)}
.pre__mark{width:116px;height:62px;color:var(--volt)}
.pre__word{font-weight:740;font-stretch:118%;letter-spacing:.42em;font-size:.82rem;text-indent:.42em}
.pre__line{width:180px;height:1px;background:rgba(236,234,225,.18);overflow:hidden}
.pre__bar{display:block;height:100%;width:100%;background:var(--volt);transform:scaleX(0);transform-origin:left}
.pre__count{font-family:var(--serif);font-style:italic;font-weight:300;font-size:1.05rem;color:var(--muted)}

/* ============================================================
   HEADER
============================================================ */
.hdr{
  position:fixed;top:0;left:0;right:0;z-index:1000;
  height:var(--hdr-h);
  display:flex;align-items:center;justify-content:space-between;
  padding:0 clamp(16px,2.6vw,40px);
  transition:transform .5s var(--ease);
}
.hdr.is-hidden{transform:translateY(-110%)}
.hdr__brand{display:flex;align-items:center;gap:12px}
.hdr__logo{position:relative;display:block;width:64px}
.hdr__logo img{width:100%;height:auto;display:block;filter:drop-shadow(0 2px 8px rgba(0,0,0,.35))}
body[data-theme="light"] .hdr__logo img,body[data-theme="stone"] .hdr__logo img{filter:drop-shadow(0 1px 4px rgba(15,17,9,.45)) contrast(1.15) brightness(.82)}
.hdr__right{display:flex;align-items:center;gap:14px}
.hdr__cta{padding:.95em 1.6em}
.burger{
  width:52px;height:52px;border-radius:14px;
  border:1px solid var(--line);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:7px;
  background:color-mix(in srgb,var(--bg) 55%,transparent);
  backdrop-filter:blur(10px);
  transition:border-color .3s,background-color .8s var(--ease-soft);
}
.burger span{display:block;width:20px;height:2px;background:var(--fg);transition:transform .4s var(--ease),translate .4s var(--ease)}
.burger span:first-child{width:14px;align-self:flex-start;margin-left:16px}
.burger:hover{border-color:var(--fg)}
body.menu-open .burger span:first-child{transform:translate(3px,4.5px) rotate(45deg);width:20px;margin-left:16px}
body.menu-open .burger span:last-child{transform:translateY(-4.5px) rotate(-45deg)}

/* ============================================================
   MENU OVERLAY
============================================================ */
.menu{position:fixed;inset:0;z-index:900;visibility:hidden;pointer-events:none}
.menu__bg{position:absolute;inset:0;background:var(--deep);transform:translateY(-102%)}
.menu__inner{
  position:relative;height:100%;display:flex;align-items:flex-end;justify-content:space-between;
  gap:6vw;padding:calc(var(--hdr-h) + 3vh) var(--gutter) 7vh;
  color:var(--bone);
}
.menu__list{display:flex;flex-direction:column;gap:.1em}
.menu__list a{
  display:flex;align-items:baseline;gap:.6em;
  font-family:var(--sans);font-weight:780;font-stretch:112%;text-transform:uppercase;
  font-size:clamp(1.9rem,5.4vh,3.4rem);line-height:1.16;letter-spacing:-.01em;
  transition:color .3s;
}
.menu__list a em{font-family:var(--serif);font-style:italic;font-weight:300;font-size:.38em;color:var(--volt);letter-spacing:.08em}
.menu__list a:hover{color:var(--volt)}
.menu__aside{display:flex;flex-direction:column;gap:1.6em;text-align:right;padding-bottom:.6em}
.menu__tag{font-family:var(--serif);font-weight:300;font-size:1.35rem;line-height:1.3}
.menu__tag i{color:var(--volt)}
.menu__mail{font-size:.85rem;letter-spacing:.12em;border-bottom:1px solid rgba(236,234,225,.25);padding-bottom:.4em;align-self:flex-end}
.menu__mail:hover{color:var(--volt);border-color:var(--volt)}
.menu__fly{font-size:.68rem;font-weight:660;letter-spacing:.3em;color:var(--muted)}

/* ============================================================
   HERO
============================================================ */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;overflow:clip}
.hero__media{position:absolute;inset:0;z-index:-1}
.hero__vid{
  width:100%;height:100%;object-fit:cover;
  opacity:0;transition:opacity 1.2s var(--ease-soft);
  filter:saturate(.92);
}
.hero__vid.is-live{opacity:1}
.hero__media{background:url("../img/hero-poster.jpg") center/cover no-repeat #15170F}
.hero__shade{
  position:absolute;inset:0;
  background:
    linear-gradient(12deg,rgba(13,15,8,.88) 8%,rgba(13,15,8,.42) 42%,rgba(13,15,8,.18) 66%,rgba(13,15,8,.5) 100%);
}
.hero__content{position:relative;padding-bottom:clamp(88px,15vh,150px);width:100%}
.hero__title{
  text-transform:uppercase;color:var(--bone);
  line-height:.92;letter-spacing:-.018em;
  margin-bottom:.35em;
}
.hero__l{display:block;overflow:hidden}
.hero__l .hl-inner{display:inline-block;will-change:transform}
.hero__l--sans{font-weight:820;font-stretch:118%;font-size:clamp(3rem,9.6vw,9rem)}
.hero__l--serif{
  font-family:var(--serif);font-style:italic;font-weight:280;text-transform:none;
  font-size:clamp(2.6rem,8vw,7.6rem);color:var(--volt);
  margin:.02em 0 .02em .04em;
}
.hero__l--xl{font-size:clamp(3.2rem,10.6vw,10rem)}
.hero__sub{font-size:clamp(1rem,1.5vw,1.25rem);color:rgba(236,234,225,.82);max-width:34ch;margin-bottom:2.2em}
.hero__ctas{display:flex;gap:14px;flex-wrap:wrap}

/* HUD spec card */
.hud{
  position:absolute;right:clamp(16px,3vw,44px);bottom:clamp(96px,16vh,160px);
  width:min(300px,72vw);
  padding:18px 20px 14px;
  border:1px solid rgba(236,234,225,.22);
  background:rgba(13,15,8,.38);backdrop-filter:blur(12px);
  color:var(--bone);
}
.hud::before,.hud::after{
  content:"";position:absolute;width:14px;height:14px;border:1px solid var(--volt);
}
.hud::before{top:-1px;left:-1px;border-right:0;border-bottom:0}
.hud::after{bottom:-1px;right:-1px;border-left:0;border-top:0}
.hud__label{
  display:flex;align-items:center;gap:.7em;
  font-size:.62rem;font-weight:680;letter-spacing:.24em;text-transform:uppercase;
  color:rgba(236,234,225,.66);margin-bottom:12px;
}
.hud__dot{width:7px;height:7px;border-radius:50%;background:var(--volt);animation:pulse 2s infinite}
@keyframes pulse{0%,100%{box-shadow:0 0 0 0 rgba(0,255,255,.55)}55%{box-shadow:0 0 0 8px rgba(0,255,255,0)}}
.hud__rows li{
  display:flex;align-items:baseline;justify-content:space-between;gap:1em;
  padding:.55em 0;border-top:1px solid rgba(236,234,225,.14);
  font-size:.78rem;font-weight:560;letter-spacing:.1em;text-transform:uppercase;
}
.hud__rows em{color:var(--volt);font-weight:740;font-size:.85rem}
.hud__rows b{font-weight:790}

.hero__scroll{
  position:absolute;left:clamp(16px,3vw,44px);bottom:clamp(26px,4.5vh,42px);
  display:flex;align-items:center;gap:14px;
  font-size:.64rem;font-weight:660;letter-spacing:.3em;text-transform:uppercase;color:rgba(236,234,225,.7);
}
.hero__scroll i{width:64px;height:1px;background:rgba(236,234,225,.35);position:relative;overflow:hidden}
.hero__scroll i::after{content:"";position:absolute;inset:0;background:var(--volt);transform:translateX(-100%);animation:scrollhint 2.2s var(--ease) infinite}
@keyframes scrollhint{0%{transform:translateX(-100%)}55%{transform:translateX(0)}100%{transform:translateX(102%)}}

/* ============================================================
   MANIFESTO — word highlight sweep
============================================================ */
.manifesto{position:relative;min-height:250vh}
.manifesto__sticky{
  position:sticky;top:0;min-height:100vh;
  display:flex;flex-direction:column;justify-content:center;gap:7vh;
  padding-top:14vh;padding-bottom:10vh;
}
.manifesto__sticky::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:
    radial-gradient(46% 38% at 36% 44%, rgba(0,255,255,.075), transparent 72%),
    radial-gradient(34% 30% at 64% 62%, rgba(123,108,255,.055), transparent 72%);
}
.manifesto__text{
  font-family:var(--sans);font-weight:730;font-stretch:110%;
  font-size:clamp(1.7rem,4.5vw,3.9rem);line-height:1.18;text-transform:uppercase;
  letter-spacing:-.012em;max-width:22ch;
}
.manifesto__text .w{position:relative;display:inline-block;white-space:pre}
.manifesto__text .w__bg{
  position:absolute;inset:-.06em -.08em;background:var(--volt);
  transform:scaleX(0);transform-origin:left;z-index:0;
}
.manifesto__text .w__t{position:relative;z-index:1;color:rgba(236,234,225,.22)}
.manifesto__text .w.kw .w__t{
  font-family:var(--serif);font-style:italic;font-weight:320;text-transform:none;
  font-size:1.08em;letter-spacing:0;
}
.manifesto__text .w.is-on .w__t{color:var(--bone)}
.manifesto__text .w.kw.is-on .w__t{color:var(--volt)}
.manifesto__foot{max-width:52ch;color:var(--muted);font-size:.95rem}

/* ============================================================
   PROOF — marquees + shrinking media + drawn mark
============================================================ */
.proof{position:relative;min-height:300vh}
.proof__sticky{
  position:sticky;top:0;height:100vh;overflow:clip;
  display:flex;flex-direction:column;justify-content:center;
}
.mq{white-space:nowrap;pointer-events:none;user-select:none}
.mq__inner{display:inline-flex;will-change:transform}
.mq--a{font-family:var(--serif);font-style:italic;font-weight:270;font-size:clamp(3rem,9vw,8.4rem);color:var(--bone);opacity:.92}
.mq--a .mq__inner{gap:0}
.mq--b{
  font-weight:830;font-stretch:120%;text-transform:uppercase;
  font-size:clamp(1.6rem,4.6vw,4rem);letter-spacing:.02em;
  color:transparent;-webkit-text-stroke:1.5px rgba(236,234,225,.8);
  margin-top:2vh;
}
.proof__media{
  position:absolute;inset:0;margin:auto;z-index:2;
  width:min(66vw,860px);height:min(66vh,640px);
  display:flex;align-items:center;justify-content:center;
  will-change:transform;
}
.proof__media img{
  width:100%;height:100%;object-fit:cover;
  filter:grayscale(0) sepia(0);
}
.proof__mark{
  position:absolute;inset:0;margin:auto;width:44%;height:fit-content;
  filter:drop-shadow(0 10px 36px rgba(0,0,0,.5));
}
.proof__mark img{width:100%;height:auto;display:block}
.proof__cap{
  position:absolute;left:0;bottom:-2.6em;
  font-size:.68rem;font-weight:660;letter-spacing:.26em;text-transform:uppercase;color:var(--muted);
}

/* ============================================================
   DIARY — morphing collage + quote
============================================================ */
.diary{position:relative;padding:10vh 0 14vh}
.zone{display:block;height:1px}
.diary__grid{position:relative;display:flex;justify-content:space-between;gap:4vw;margin:8vh 0}
.diary__grid--b{align-items:flex-start}
.polaroid{
  --tilt:0deg;
  width:min(320px,38vw);
}
.polaroid img{
  width:100%;height:auto;
  filter:saturate(.92) contrast(1.04);
  box-shadow:0 34px 70px -30px rgba(15,17,9,.55);
}
.polaroid figcaption{
  display:flex;align-items:center;gap:.8em;
  padding-top:12px;
  font-size:.6rem;font-weight:680;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);
}
.polaroid figcaption::before{content:"";width:7px;height:7px;background:var(--accent);flex:none}
.diary__ph--1{margin-top:4vh}
.diary__ph--2{margin-top:14vh;width:min(280px,34vw)}
.diary__ph--3{width:min(360px,40vw)}
.diary__ph--4{margin-top:10vh;width:min(340px,40vw)}
.diary__ph--5{margin-top:-4vh;width:min(250px,30vw)}
.diary__quote{max-width:900px;margin:6vh auto;text-align:center}
.diary__quote p{
  font-family:var(--serif);font-weight:300;font-size:clamp(1.5rem,3.4vw,2.7rem);line-height:1.3;
  letter-spacing:-.01em;
}
.diary__quote cite{display:inline-flex;flex-direction:column;align-items:center;gap:2px;margin-top:2.4em;font-style:normal}
.diary__cite-name{font-family:var(--serif);font-style:italic;font-size:1.5rem;font-weight:340}
.diary__cite-scribble{width:150px;height:16px;color:var(--accent)}
.diary__cite-role{font-size:.62rem;font-weight:660;letter-spacing:.26em;text-transform:uppercase;color:var(--muted);margin-top:8px}
.diary__foot{text-align:center;color:var(--muted);font-size:.95rem;letter-spacing:.04em}

/* ============================================================
   ON COURT / OFF COURT
============================================================ */
.onoff{padding:16vh 0 10vh;position:relative;overflow:clip}
.onoff__kicker{margin-bottom:9vh}
.onoff__h{margin-top:.5em}
.onoff__h .serif-i{font-size:1.05em}
.onoff__h-b{color:var(--muted)}
.onoff__grid{
  display:grid;grid-template-columns:1fr 1fr;gap:6vw;
  max-width:1100px;
}
.onoff__t{
  display:flex;align-items:baseline;gap:.35em;
  text-transform:uppercase;line-height:1;margin-bottom:.5em;
}
.onoff__t-serif{
  position:relative;font-family:var(--serif);font-style:italic;font-weight:300;text-transform:none;
  font-size:clamp(2.6rem,5.6vw,4.6rem);
}
.onoff__t-sans{font-weight:830;font-stretch:118%;font-size:clamp(2.4rem,5.2vw,4.4rem);letter-spacing:-.015em}
.onoff__scribble{
  position:absolute;left:-18%;top:-26%;width:136%;height:150%;
  color:var(--volt-deep);pointer-events:none;
}
body[data-theme="dark"] .onoff__scribble,body[data-theme="deep"] .onoff__scribble{color:var(--volt)}
.onoff__col p{color:var(--muted);max-width:34ch;margin-bottom:1.6em}
.onoff__faces{
  display:flex;justify-content:center;align-items:flex-end;gap:clamp(14px,3vw,44px);
  margin:11vh auto 0;padding:0 var(--gutter);
}
.onoff__face{width:min(500px,44vw);will-change:transform}
.onoff__face img{aspect-ratio:4/4.6;object-fit:cover;width:100%;height:auto;filter:grayscale(1) contrast(1.04)}
.onoff__face--r img{aspect-ratio:4/5.4}
.onoff__face figcaption{
  margin-top:.9em;font-size:.62rem;font-weight:680;letter-spacing:.24em;text-transform:uppercase;color:var(--muted);
}
.onoff__face--r figcaption{text-align:right}
.principles{
  display:grid;grid-template-columns:repeat(3,1fr);gap:4vw;
  margin-top:12vh;padding-top:5vh;border-top:1px solid var(--line);
}
.principles em{
  font-family:var(--serif);font-style:italic;font-weight:300;font-size:1.4rem;color:var(--accent);
}
.principles h4{
  font-size:.95rem;font-weight:740;letter-spacing:.06em;text-transform:uppercase;margin:.7em 0 .5em;
}
.principles p{font-size:.88rem;color:var(--muted);max-width:30ch}

/* ============================================================
   PRODUCT — exploded insole
============================================================ */
.product{position:relative}
.product__pin{position:relative;min-height:100vh;display:flex;align-items:center;overflow:clip}
.product__glow{
  position:absolute;inset:0;pointer-events:none;
  background:
    radial-gradient(46% 60% at 30% 55%,rgba(123,108,255,.16),transparent 70%),
    radial-gradient(30% 40% at 72% 30%,rgba(0,255,255,.05),transparent 70%);
}
.product__wrap{
  width:100%;display:grid;grid-template-columns:1.15fr .85fr;gap:5vw;align-items:center;
  padding-top:12vh;padding-bottom:12vh;
}
.product__stage{position:relative;aspect-ratio:16/10.5;will-change:transform}
.product__bodywrap{position:absolute;inset:0 0 8% 0;display:flex;align-items:center;justify-content:center;will-change:transform}
.product__body{max-width:90%;max-height:86%;width:auto;height:auto;filter:drop-shadow(0 40px 60px rgba(0,0,0,.5))}
.angles{position:absolute;left:0;bottom:0;display:flex;gap:8px;z-index:3}
.angle{
  display:flex;gap:.8em;align-items:baseline;
  padding:.62em 1.05em;border:1px solid rgba(242,239,231,.22);
  background:rgba(4,12,24,.05);backdrop-filter:blur(8px);
  font-size:.6rem;font-weight:680;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);
  cursor:pointer;transition:border-color .3s,color .3s;
}
.angle em{font-family:var(--serif);font-style:italic;font-weight:300;font-size:1.05em}
.angle:hover{border-color:rgba(242,239,231,.5);color:var(--fg)}
.angle.is-active{border-color:var(--volt);color:var(--fg)}
.angle.is-active em{color:var(--volt)}
.scanline{
  position:absolute;left:2%;right:2%;top:0;height:2px;
  background:linear-gradient(90deg,transparent,var(--volt) 30%,var(--volt) 70%,transparent);
  box-shadow:0 0 18px rgba(0,255,255,.75);
  opacity:0;
}
.anno{position:absolute;display:flex;align-items:center;gap:0}
.anno__line{
  display:block;height:1px;width:clamp(40px,6vw,110px);
  background:var(--volt);transform-origin:left;position:relative;
}
.anno__line::before{
  content:"";position:absolute;left:-4px;top:-3.5px;width:8px;height:8px;border-radius:50%;
  background:var(--volt);box-shadow:0 0 12px rgba(0,255,255,.9);
}
.anno__label{
  padding:.55em .9em;border:1px solid rgba(236,234,225,.22);
  background:rgba(13,15,8,.55);backdrop-filter:blur(8px);
  font-size:.6rem;font-weight:680;letter-spacing:.22em;text-transform:uppercase;white-space:nowrap;
  display:flex;gap:.9em;align-items:baseline;
}
.anno__label em{color:var(--volt);font-weight:760}
.anno--1{left:2%;top:24%}
.anno--2{left:58%;top:12%}
.anno--3{right:-2%;top:58%;flex-direction:row-reverse}
.anno--3 .anno__line{transform-origin:right}
.anno--3 .anno__line::before{left:auto;right:-4px}
.anno--4{left:12%;top:82%}
.product__copy p{color:var(--muted);max-width:42ch;margin-bottom:1.3em}
.product__copy strong{color:var(--fg);font-weight:700}
.product__copy .serif-i{color:var(--accent)}
.chip{
  display:inline-flex;align-items:center;gap:.8em;
  padding:.8em 1.3em;border:1px solid var(--line);border-radius:999px;
  font-size:.68rem;font-weight:660;letter-spacing:.2em;text-transform:uppercase;color:var(--fg);
  margin-top:.6em;
}
.chip__dot{width:7px;height:7px;border-radius:50%;background:var(--violet);box-shadow:0 0 12px rgba(123,108,255,.9)}

/* ============================================================
   METHOD — horizontal steps
============================================================ */
.method{position:relative;padding-top:14vh}
.method__head{max-width:980px;margin-bottom:7vh}
.method__lede{color:var(--muted);max-width:56ch}
.method__wrap{overflow:clip}
.method__track{
  display:flex;gap:clamp(16px,2.4vw,34px);
  padding:0 var(--gutter) 14vh;
  will-change:transform;
}
.step{
  flex:none;width:clamp(300px,34vw,460px);
  border:1px solid var(--line);background:var(--card);
  padding:clamp(22px,2.6vw,38px);
  display:flex;flex-direction:column;min-height:clamp(360px,52vh,480px);
  position:relative;
}
.step--intro{
  justify-content:flex-end;gap:1.4em;background:transparent;border-style:dashed;
  width:clamp(280px,30vw,420px);
}
.step--intro img{width:100%;height:auto;aspect-ratio:4/3.1;object-fit:cover;filter:grayscale(1) contrast(1.06)}
.step--intro p{
  font-family:var(--sans);font-weight:740;font-stretch:112%;text-transform:uppercase;
  font-size:1.25rem;line-height:1.3;
}
.step--intro p .serif-i{text-transform:none;color:var(--accent);font-size:1.05em}
.step__n{
  font-family:var(--serif);font-style:italic;font-weight:280;
  font-size:clamp(3rem,5vw,4.6rem);line-height:1;color:var(--accent);
}
.step h3{
  font-size:1.05rem;font-weight:760;letter-spacing:.08em;text-transform:uppercase;
  margin:.9em 0 .7em;
}
.step p{font-size:.92rem;color:var(--muted);max-width:36ch}
.step__meta{
  margin-top:auto;padding-top:1.6em;
  font-size:.6rem;font-weight:660;letter-spacing:.24em;text-transform:uppercase;color:var(--muted);
  border-top:1px solid var(--line);
}

/* ============================================================
   SOLUTIONS — spec-card grid
============================================================ */
.sol{padding:6vh 0 12vh}
.sol__head{max-width:900px;margin-bottom:6vh}
.sol__lede{color:var(--muted);max-width:52ch}
.sol__grid{
  display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.6vw,22px);
}
.card{
  position:relative;border:1px solid var(--line);background:var(--card);
  padding:10px;display:flex;flex-direction:column;gap:12px;
  transition:border-color .35s,transform .35s var(--ease-soft),background-color .35s;
  will-change:transform;
}
.card::after{
  content:"";position:absolute;top:10px;right:10px;width:10px;height:10px;
  border-top:1px solid var(--accent);border-right:1px solid var(--accent);
  opacity:0;transition:opacity .35s;
}
.card:hover{border-color:rgba(0,255,255,.5);transform:translateY(-6px)}
.card:hover::after{opacity:1}
.card figure{overflow:hidden;aspect-ratio:4/3.4;background:#0E100A}
.card img{
  width:100%;height:100%;object-fit:cover;
  filter:grayscale(1) contrast(1.05) brightness(.92);
  transition:filter .5s var(--ease-soft),transform .8s var(--ease-soft);
}
.card:hover img{filter:grayscale(0) contrast(1);transform:scale(1.05)}
.card__meta{padding:2px 6px 10px;display:flex;flex-direction:column;gap:4px}
.card__meta em{font-family:var(--serif);font-style:italic;font-weight:300;color:var(--accent);font-size:.85rem}
.card__meta h3{font-size:.92rem;font-weight:760;letter-spacing:.1em;text-transform:uppercase}
.card__meta p{font-size:.72rem;color:var(--muted);letter-spacing:.02em}
.sol__cta{margin-top:7vh;font-size:1rem;color:var(--muted);display:flex;gap:1.2em;align-items:baseline;flex-wrap:wrap}

/* arc divider deep→light */
.arc{
  height:clamp(70px,12vh,130px);
  background:var(--deep);
  clip-path:ellipse(74% 100% at 50% 0%);
  margin-bottom:-1px;
}

/* ============================================================
   FOUNDER
============================================================ */
.founder{padding:14vh 0 12vh;overflow:clip}
.founder__wrap{display:grid;grid-template-columns:1fr 1fr;gap:6vw;align-items:center}
.founder__media{position:relative;min-height:460px}
.founder__main{width:min(520px,100%);position:relative;z-index:2}
.founder__mini{position:absolute;width:180px;z-index:3}
.founder__mini img{box-shadow:0 0 0 6px var(--bg),0 30px 60px -24px rgba(15,17,9,.6);transition:box-shadow .8s var(--ease-soft)}
.founder__mini--1{right:4%;top:-6%}
.founder__mini--2{right:-2%;bottom:-8%;width:160px}
.founder__copy p{color:var(--muted);max-width:46ch;margin-bottom:1.3em}
.founder__copy .serif-i{color:var(--fg)}
.founder__principle{
  font-family:var(--serif);font-weight:320;font-style:italic;
  font-size:1.5rem;line-height:1.35;color:var(--fg)!important;
  border-left:2px solid var(--accent);padding-left:1em;margin:1.6em 0 2em!important;
}
.founder__copy .btn{margin-top:.4em}

/* ============================================================
   FINALE — volt wall
============================================================ */
.finale{position:relative}
.finale__statement{padding-top:8vh;padding-bottom:12vh;max-width:1000px}
.finale__lede{
  font-family:var(--serif);font-weight:300;
  font-size:clamp(1.5rem,3.2vw,2.6rem);line-height:1.32;letter-spacing:-.008em;
  margin-top:1em;
}
.finale__lede .serif-i{color:var(--volt-deep)}
.wall{
  position:relative;overflow:clip;
  min-height:130svh;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:4vh;
  text-align:center;
  background:
    radial-gradient(48% 26% at 50% 64%,rgba(0,255,255,.18),transparent 72%),
    linear-gradient(180deg,var(--bone) 0%,var(--stone) 9%,#70745A 20%,var(--olive) 36%,#101207 60%,var(--deep) 100%);
}
.wall__fly{
  position:relative;z-index:2;
  text-transform:uppercase;color:var(--bone);
  line-height:.92;letter-spacing:-.02em;
  padding-top:26vh;
}
.wall__fly-a{display:block;font-family:var(--serif);font-style:italic;font-weight:300;text-transform:none;font-size:clamp(3rem,9vw,8.6rem);color:var(--volt)}
.wall__fly-b{display:block;font-weight:840;font-stretch:120%;font-size:clamp(3.6rem,12vw,11.4rem)}
.wall__fly-b em{color:var(--volt)}
.wall__insole{
  position:relative;z-index:1;width:min(820px,86vw);margin-top:-2vh;
  filter:drop-shadow(0 60px 80px rgba(0,0,0,.65)) drop-shadow(0 0 70px rgba(0,255,255,.22));
  will-change:transform;
}
.wall__cta{position:relative;z-index:2;display:flex;flex-direction:column;align-items:center;gap:1.4em;padding-bottom:10vh}
.wall__note{font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;color:rgba(236,234,225,.66)}

/* ============================================================
   FOOTER
============================================================ */
.foot{background:var(--deep);color:var(--bone);padding-top:2vh}
.foot__grid{
  display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:5vw;
  padding-top:6vh;padding-bottom:6vh;
  border-top:1px solid rgba(236,234,225,.12);
}
.foot__mark{width:74px;height:40px;color:var(--volt)}
.foot__name{font-weight:790;font-stretch:118%;letter-spacing:.34em;margin:14px 0 10px;font-size:.9rem}
.foot__tag{font-size:.88rem;color:rgba(236,234,225,.55);max-width:36ch}
.foot__col{display:flex;flex-direction:column;gap:.7em}
.foot__col h4{
  font-size:.62rem;font-weight:700;letter-spacing:.3em;text-transform:uppercase;
  color:rgba(236,234,225,.45);margin-bottom:.6em;
}
.foot__col a{font-size:.92rem;color:rgba(236,234,225,.85);width:fit-content;border-bottom:1px solid transparent;transition:color .3s,border-color .3s}
.foot__col a:hover{color:var(--volt);border-color:var(--volt)}
.foot__legal{
  display:flex;justify-content:space-between;gap:2em;flex-wrap:wrap;
  padding-top:2.4vh;padding-bottom:3.4vh;
  border-top:1px solid rgba(236,234,225,.1);
  font-size:.72rem;color:rgba(236,234,225,.45);letter-spacing:.06em;
}
.foot__fly{letter-spacing:.3em}

/* ============================================================
   REVEAL PRIMITIVES (JS sets initial states; CSS = final state)
============================================================ */
.split-line{display:block;overflow:hidden}
.split-line>div{will-change:transform}

/* ============================================================
   RESPONSIVE
============================================================ */
@media (max-width:1100px){
  .sol__grid{grid-template-columns:repeat(3,1fr)}
  .product__wrap{grid-template-columns:1fr;gap:7vh}
  .product__stage{max-width:720px;margin:0 auto;width:100%}
  .founder__wrap{grid-template-columns:1fr;gap:9vh}
}
@media (max-width:820px){
  :root{--hdr-h:70px}
  .hdr__cta{display:none}
  .hdr__mark{width:34px;height:37px}
  .menu__inner{flex-direction:column;align-items:flex-start;justify-content:flex-end;gap:7vh}
  .menu__aside{text-align:left;align-items:flex-start}
  .menu__mail{align-self:flex-start}
  .hero{flex-direction:column;align-items:stretch;justify-content:flex-end}
  .hero__content{padding-top:calc(var(--hdr-h) + 16px)}
  .hero__media{position:absolute}
  .hud{position:static;width:auto;margin:10px var(--gutter) 72px}
  .hero__content{padding-bottom:30px}
  .hero__l--sans{font-size:clamp(2.2rem,10vw,3.4rem);font-stretch:110%}
  .hero__l--serif{font-size:clamp(2rem,9vw,3rem)}
  .hero__l--xl{font-size:clamp(2.5rem,11.6vw,3.9rem)}
  .hero__content{padding-bottom:64px}
  .hero__scroll{display:none}
  .manifesto{min-height:210vh}
  .manifesto__text{max-width:100%}
  .proof{min-height:260vh}
  .proof__media{width:82vw;height:56vh}
  .proof__cap{bottom:-3.2em}
  .diary__grid{flex-wrap:wrap;justify-content:center;gap:26px}
  .polaroid{width:min(300px,72vw)!important;margin:0!important}
  .onoff__grid{grid-template-columns:1fr;gap:7vh}
  .onoff__faces{flex-direction:column;align-items:center;gap:30px}
  .onoff__face{width:min(440px,86vw)!important}
  .principles{grid-template-columns:1fr;gap:6vh}
  .method__track{flex-direction:column;padding-bottom:8vh}
  .step{width:100%;min-height:0}
  .step--intro{width:100%;min-height:0;flex-direction:row;align-items:center;justify-content:center;text-align:center;gap:18px;border-style:dashed;padding:26px 18px}
  .step--intro img{display:none}
  .sol__grid{grid-template-columns:repeat(2,1fr)}
  .founder__media{min-height:0;padding:0 0 90px}
  .founder__main{margin:0 auto}
  .founder__mini{width:140px}
  .founder__mini--1{right:-2%;top:-5%}
  .founder__mini--2{right:6%;bottom:0}
  .foot__grid{grid-template-columns:1fr;gap:5vh}
  .wall{min-height:110svh}
  .angles{position:static;justify-content:center;margin-top:16px}
  .anno__label{font-size:.5rem;letter-spacing:.16em}
  .anno__line{width:26px}
  .anno--3{right:0}
}
@media (max-width:480px){
  .sol__grid{grid-template-columns:1fr 1fr;gap:10px}
  .card__meta h3{font-size:.78rem}
  .card__meta p{display:none}
  .btn{padding:1em 1.5em}
}

/* ============================================================
   QA MODE + REDUCED MOTION — everything visible, no motion
============================================================ */
body.no-motion .grain{animation:none}
body.no-motion .hero__scroll i::after{animation:none}
body.no-motion .hud__dot{animation:none}
body.no-motion .manifesto{min-height:0}
body.no-motion .manifesto__text .w__t{color:var(--fg)}
body.no-motion .manifesto__text .w.kw .w__t{color:var(--accent)}
body.no-motion .proof{min-height:0}
body.no-motion .proof__sticky{position:relative;height:auto;padding:10vh 0}
body.no-motion .proof__media{position:relative;inset:auto;margin:5vh auto}
body.no-motion .pre{display:none}
@media (prefers-reduced-motion:reduce){
  .grain,.hero__scroll i::after,.hud__dot{animation:none!important}
}

/* ============================================================
   INNER PAGES LAYER
============================================================ */
/* page transition veil */
.veil{position:fixed;inset:-1px 0;z-index:1200;background:var(--deep);pointer-events:auto}
.veil::after{content:"";position:absolute;left:50%;top:50%;width:64px;height:34px;transform:translate(-50%,-50%);background:url("../img/logo-tk-silver.png") center/contain no-repeat;opacity:.5}
body.no-motion .veil{display:none}

/* breadcrumbs */
.crumbs{display:flex;flex-wrap:wrap;gap:.7em;align-items:center;font-size:.72rem;font-weight:660;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);margin-bottom:clamp(1.2rem,3vh,2.2rem)}
.crumbs a:hover{color:var(--accent)}
.crumbs i{font-style:normal;color:var(--accent)}

/* page hero */
.phero{position:relative;min-height:82svh;display:flex;align-items:flex-end;overflow:clip;padding-top:calc(var(--hdr-h) + 6vh);padding-bottom:clamp(2.6rem,7vh,5rem)}
.phero__media{position:absolute;inset:0;z-index:0}
.phero__media img{width:100%;height:100%;object-fit:cover;filter:saturate(.9)}
.phero__media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(21,23,15,.42) 0%,rgba(21,23,15,.18) 42%,rgba(21,23,15,.86) 100%)}
.phero__content{position:relative;z-index:1;width:100%}
.phero__title{font-weight:800;font-stretch:112%;text-transform:uppercase;letter-spacing:-.028em;line-height:.95;font-size:clamp(2.7rem,9vw,8.2rem)}
.phero__title .pl{display:block;overflow:clip}
.phero__title .hl-inner{display:inline-block;will-change:transform}
.phero__title .serif-i{text-transform:none;font-weight:320;letter-spacing:-.015em}
.phero__sub{max-width:58ch;color:var(--muted);font-size:clamp(1.02rem,1.5vw,1.3rem);line-height:1.55;margin-top:clamp(1.1rem,2.6vh,1.9rem)}
.phero--media .phero__sub{color:rgba(236,234,225,.78)}
.phero__scroll{position:absolute;right:var(--gutter);bottom:clamp(2.6rem,7vh,5rem);z-index:1;display:flex;align-items:center;gap:.7em;font-size:.68rem;font-weight:660;letter-spacing:.3em;text-transform:uppercase;color:var(--muted)}
.phero__scroll i{width:1px;height:44px;background:var(--line);position:relative;overflow:hidden}
.phero__scroll i::after{content:"";position:absolute;left:0;top:-50%;width:100%;height:50%;background:var(--accent);animation:drip 1.8s var(--ease-soft) infinite}
@keyframes drip{to{top:110%}}

/* generic content section */
.sect{padding-top:clamp(4rem,11vh,8.5rem);padding-bottom:clamp(4rem,11vh,8.5rem);position:relative}
.sect--tight{padding-top:clamp(2.4rem,6vh,4.5rem);padding-bottom:clamp(2.4rem,6vh,4.5rem)}
.sect--line{border-top:1px solid var(--line)}
.sect__grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(2.2rem,6vw,7rem);align-items:start}
.sect__aside{position:sticky;top:calc(var(--hdr-h) + 2.2rem)}
.sect__h{font-weight:760;font-stretch:108%;letter-spacing:-.02em;line-height:1.04;font-size:clamp(1.9rem,3.8vw,3.6rem);max-width:16ch;text-wrap:balance}
.sect__h .serif-i{font-weight:330}
.sect__body>p{max-width:62ch;color:var(--muted);font-size:clamp(1rem,1.35vw,1.18rem);margin-bottom:1.2em}
.sect__body>p strong{color:var(--fg);font-weight:680}
.sect__body>p em.serif-i{color:var(--fg)}
.lead{font-size:clamp(1.25rem,2.2vw,1.9rem);line-height:1.4;font-weight:540;letter-spacing:-.012em;color:var(--fg)!important;max-width:38ch!important}

/* poetic stacked lines */
.flow{display:grid;gap:.35em;margin:1.6em 0 2em;padding-left:1.4em;border-left:2px solid var(--accent)}
.flow li{font-family:var(--serif);font-style:italic;font-weight:330;font-size:clamp(1.15rem,1.9vw,1.6rem);line-height:1.35;color:var(--fg)}
.flow li b{font-weight:640}

/* numbered / bulleted rows */
.rows{border-top:1px solid var(--line);margin-top:1.4em}
.rows li{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(1rem,2.6vw,2.4rem);align-items:baseline;padding:clamp(1rem,2.4vh,1.6rem) 0;border-bottom:1px solid var(--line)}
.rows em{font-family:var(--serif);font-style:italic;font-weight:300;color:var(--accent);font-size:.95rem;min-width:2ch}
.rows h4{font-weight:720;font-size:clamp(1.05rem,1.6vw,1.35rem);letter-spacing:-.01em}
.rows p{color:var(--muted);font-size:.98rem;max-width:58ch;margin-top:.25em}

/* full-bleed media band w/ parallax img */
.band{position:relative;height:clamp(320px,68vh,720px);overflow:clip}
.band img{width:100%;height:126%;object-fit:cover;will-change:transform}
.band__cap{position:absolute;left:var(--gutter);bottom:1.4rem;z-index:1;font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:rgba(236,234,225,.85);background:rgba(21,23,15,.55);padding:.55em 1em;backdrop-filter:blur(6px)}

/* stats strip */
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1rem,3vw,3rem);margin-top:clamp(2rem,5vh,3.4rem)}
.stats li{border-top:1px solid var(--line);padding-top:1rem}
.stats b{display:block;font-weight:800;font-stretch:112%;font-size:clamp(2.2rem,5vw,4.4rem);letter-spacing:-.03em;line-height:1;color:var(--fg)}
.stats b i{font-style:normal;color:var(--accent)}
.stats span{display:block;margin-top:.4em;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}

/* fame / talents grid */
.fame-head{display:flex;align-items:baseline;gap:1.2rem;margin:clamp(2.6rem,7vh,4.6rem) 0 clamp(1.2rem,3vh,2rem)}
.fame-head em{font-family:var(--serif);font-style:italic;font-weight:300;color:var(--accent);font-size:1rem}
.fame-head h3{font-weight:780;font-stretch:110%;text-transform:uppercase;letter-spacing:-.015em;font-size:clamp(1.5rem,3.4vw,2.8rem)}
.fame-head i{flex:1;height:1px;background:var(--line)}
.fame{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(240px,42vw),1fr));gap:clamp(14px,2.2vw,28px)}
.fame .polaroid{margin:0}
.fame .polaroid img{aspect-ratio:4/5;object-fit:cover;object-position:center top}

/* end CTA band */
.endcta{text-align:center;padding-top:clamp(5rem,15vh,10rem);padding-bottom:clamp(5rem,15vh,10rem);position:relative;overflow:clip}
.endcta__k{margin-bottom:1.2rem;justify-content:center;display:inline-flex}
.endcta__h{font-weight:800;font-stretch:112%;text-transform:uppercase;letter-spacing:-.03em;line-height:.96;font-size:clamp(2.4rem,7.4vw,6.6rem);margin-bottom:clamp(1.6rem,4vh,2.6rem)}
.endcta__h .serif-i{text-transform:none;font-weight:320}
.endcta__sub{color:var(--muted);max-width:52ch;margin:0 auto clamp(1.8rem,4.5vh,2.8rem);font-size:clamp(1rem,1.4vw,1.2rem)}
.endcta__row{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap}

/* mini next-page footer nav */
.nextp{display:flex;justify-content:space-between;align-items:center;gap:2rem;border-top:1px solid var(--line);padding-top:clamp(1.6rem,4vh,2.6rem);padding-bottom:clamp(1.6rem,4vh,2.6rem)}
.nextp span{font-size:.72rem;font-weight:660;letter-spacing:.22em;text-transform:uppercase;color:var(--muted)}
.nextp a{font-weight:780;font-stretch:110%;text-transform:uppercase;letter-spacing:-.015em;font-size:clamp(1.3rem,3.2vw,2.4rem);transition:color .3s}
.nextp a:hover{color:var(--accent)}
.nextp a i{font-style:normal;color:var(--accent)}

/* menu with page links (11 items) */
.menu__list--pages a{font-size:clamp(1.15rem,4.2vh,2.5rem);line-height:1.22}

/* responsive */
@media (max-width:900px){
  .sect__grid{grid-template-columns:minmax(0,1fr)}
  .sect__aside{position:static;margin-bottom:.4rem}
  .stats{grid-template-columns:repeat(auto-fit,minmax(140px,1fr))}
  .phero{min-height:66svh}
  .phero__scroll{display:none}
  .fame .polaroid{width:auto!important}
  .fame .polaroid figcaption{font-size:.55rem;letter-spacing:.12em}
}
@media (min-width:901px){.foot__grid{grid-template-columns:1.4fr 1fr 1fr 1fr}}

/* ============================================================
   RTL LAYER — Hebrew pages (html[dir=rtl])
   English display headlines stay LTR; Hebrew body flows RTL
   ============================================================ */
[dir=rtl] body{font-family:var(--sans)}
[dir=rtl] .hero__line,[dir=rtl] .phero__title,[dir=rtl] .endcta__h,[dir=rtl] .manifesto__text,
[dir=rtl] .wall__word,[dir=rtl] .mq__inner,[dir=rtl] .stats b,[dir=rtl] .fame-head h3,
[dir=rtl] .sect__h,[dir=rtl] .sol__cardtitle,[dir=rtl] .flow,[dir=rtl] .founder__h,
[dir=rtl] .nextp a,[dir=rtl] .brandline,[dir=rtl] .wall__fly,[dir=rtl] .menu__fly,[dir=rtl] .foot__fly{direction:ltr}
[dir=rtl] .phero__title,[dir=rtl] .sect__h,[dir=rtl] .endcta__h,[dir=rtl] .fame-head h3{text-align:right}
[dir=rtl] .phero--media .phero__title,[dir=rtl] .phero__title{text-align:right}
[dir=rtl] .eyebrow,[dir=rtl] .crumbs,[dir=rtl] .band__cap,[dir=rtl] .stats span,
[dir=rtl] .hud__label,[dir=rtl] .polaroid figcaption,[dir=rtl] .foot__tag,[dir=rtl] .menu__label,
[dir=rtl] .nextp span,[dir=rtl] .btn{letter-spacing:.05em}
[dir=rtl] .flow{border-left:0;border-right:2px solid var(--accent);padding-left:0;padding-right:clamp(1.2rem,3vw,2.4rem)}
[dir=rtl] .band__cap{left:auto;right:var(--gutter)}
[dir=rtl] .phero__scroll{right:auto;left:var(--gutter)}
[dir=rtl] .method__track{direction:ltr}
[dir=rtl] .step{direction:rtl;text-align:right}
[dir=rtl] .step--intro{direction:ltr}
[dir=rtl] .rows li{text-align:right}
[dir=rtl] .menu__list--pages a{letter-spacing:0}
[dir=rtl] .hud{direction:rtl}
@media (min-width:901px){
  [dir=rtl] .hero__hud{right:auto;left:clamp(16px,3vw,44px)}
}
[dir=rtl] .linkline i,[dir=rtl] .nextp a i{transform:scaleX(-1);display:inline-block}
[dir=rtl] .linkline:hover i{transform:scaleX(-1) translate(-3px,2px)}
[dir=rtl] .ltr{direction:ltr;unicode-bidi:isolate;display:inline-block}

/* ---------- mobile founder photo deck ---------- */
@media (max-width:820px){
  .founder__media.deck{padding:0 0 54px}
  .deck .polaroid{
    position:absolute!important;left:50%!important;right:auto!important;top:0!important;bottom:auto!important;
    width:min(330px,84vw)!important;margin:0!important;
    touch-action:pan-y;cursor:grab;user-select:none;-webkit-user-select:none;
  }
  .deck .polaroid img{width:100%;aspect-ratio:4/4.3;object-fit:cover;-webkit-user-drag:none}
  .deck .founder__mini img{box-shadow:0 26px 60px -26px rgba(15,17,9,.6)}
  .deck .polaroid figcaption{opacity:0;transition:opacity .35s}
  .deck .polaroid.is-front figcaption{opacity:1}
  .deck__dots{position:absolute;left:0;right:0;bottom:12px;display:flex;justify-content:center;gap:8px}
  .deck__dots i{width:7px;height:7px;border-radius:50%;background:var(--line);transition:background .3s,transform .3s}
  .deck__dots i.on{background:var(--accent);transform:scale(1.3)}
}
@media (min-width:821px){.deck__dots{display:none}}

/* ---------- solutions zigzag ---------- */
.sect--flip .sect__grid{direction:rtl}
.sect--flip .sect__grid>*{direction:ltr}
[dir="rtl"] .sect--flip .sect__grid{direction:ltr}
[dir="rtl"] .sect--flip .sect__grid>*{direction:rtl}

/* solution hero videos */
.phero__media video{width:100%;height:100%;object-fit:cover;filter:saturate(.9)}

/* ---------- solutions index: hover video preview / mobile snap strip ---------- */
.solx{position:relative}
.solx__list{display:grid;grid-template-columns:1fr 1fr;column-gap:5vw}
.solx__row{
  position:relative;display:flex;align-items:baseline;gap:1em;
  padding:1.02em 4px;border-bottom:1px solid var(--line);
}
.solx__row::after{
  content:"";position:absolute;left:0;bottom:-1px;height:1px;width:0;
  background:var(--accent);transition:width .55s var(--ease);
}
.solx__row:hover::after{width:100%}
.solx__row em{font-family:var(--serif);font-style:italic;font-weight:300;color:var(--accent);font-size:.85rem;min-width:2.2ch}
.solx__row h3{
  font-size:clamp(1rem,1.45vw,1.4rem);font-weight:780;font-stretch:112%;
  text-transform:uppercase;letter-spacing:.02em;
  transition:transform .35s var(--ease-soft),color .35s;
}
.solx__row:hover h3{transform:translateX(8px);color:var(--fg)}
[dir="rtl"] .solx__row:hover h3{transform:translateX(-8px)}
.solx__tag{margin-inline-start:auto;font-size:.66rem;color:var(--muted);letter-spacing:.03em;max-width:22ch;text-align:end}
.solx__arrow{font-style:normal;color:var(--muted);transition:transform .35s var(--ease-soft),color .35s}
.solx__row:hover .solx__arrow{color:var(--accent);transform:translateX(4px)}
[dir="rtl"] .solx__row:hover .solx__arrow{transform:translateX(-4px)}
.solx__preview{
  position:fixed;left:0;top:0;z-index:80;width:min(400px,27vw);aspect-ratio:16/9;
  pointer-events:none;opacity:0;transform:scale(.92);overflow:hidden;
  box-shadow:0 40px 90px -30px rgba(0,0,0,.75);
  transition:opacity .28s var(--ease-soft),transform .28s var(--ease-soft);
  will-change:transform;
}
.solx__preview.on{opacity:1;transform:scale(1)}
.solx__preview video{width:100%;height:100%;object-fit:cover;filter:saturate(.9)}
@media (max-width:820px){
  .solx__list{
    display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;
    padding:4px var(--gutter) 20px;margin:0 calc(var(--gutter)*-1);
    scrollbar-width:none;-webkit-overflow-scrolling:touch;
  }
  .solx__list::-webkit-scrollbar{display:none}
  .solx.gutter{padding-left:0;padding-right:0}
  .solx__row{
    flex:0 0 70vw;scroll-snap-align:center;
    flex-direction:column;align-items:flex-start;justify-content:flex-end;gap:.4em;
    aspect-ratio:4/4.7;padding:18px;border:1px solid var(--line);border-bottom:1px solid var(--line);
    background:linear-gradient(185deg,rgba(10,12,6,.05) 30%,rgba(10,12,6,.82) 82%),var(--bg) center/cover no-repeat;
  }
  .solx__row::after{display:none}
  .solx__row h3{font-size:1.15rem;color:var(--bone)}
  .solx__row em{font-size:.9rem}
  .solx__tag{margin-inline-start:0;text-align:start;color:rgba(242,239,231,.72)}
  .solx__arrow{display:none}
  .solx__preview{display:none}
}

/* mobile menu overflow fix: never clip items above the viewport */
@media (max-width:820px){
  .menu__inner{
    justify-content:flex-start;
    gap:4vh;
    overflow-y:auto;
    -webkit-overflow-scrolling:touch;
    padding-top:calc(var(--hdr-h) + 1.5vh);
    padding-bottom:max(5vh, env(safe-area-inset-bottom));
  }
  .menu__list a{font-size:clamp(1.05rem,3vh,1.55rem);line-height:1.3}
  .menu__list a em{font-size:.45em}
  .menu__tag{font-size:1.15rem}
  .menu__aside{gap:1.1em;padding-bottom:0}
}

/* mobile: compact the on/off faces, the portrait was eating a full screen of scroll */
@media (max-width:820px){
  .onoff{padding:10vh 0 8vh}
  .onoff__kicker{margin-bottom:6vh}
  .onoff__faces{gap:22px}
  .onoff__face{width:min(320px,72vw)!important}
  .onoff__face img{aspect-ratio:4/4.2}
  .onoff__face--r img{aspect-ratio:4/4.6;object-position:50% 18%}
}

/* solutions zigzag: image + title are links; solution hero eyebrow = breadcrumbs */
.sect__hlink,.sect__medialink{display:block;color:inherit}
.phero__eyebrow a{color:inherit;transition:color .3s}
.phero__eyebrow a:hover{color:var(--accent)}